Music executive Excel Joab has underscored the significant position of gospel music in Nigeria’s industry.
In a recent interview, Joab declared his strong Christian faith. He positioned gospel as the second biggest genre after Afrobeats.
“I hold my Christian faith strong. And, right after Afrobeats, the second biggest genre of music in this country is gospel music,” he said.
Joab, Senior Manager of A&R and Artist Development at AWAL (Sony Music) for West Africa, co-founded Energize Music. The label focuses on Christian and family-led content.
He noted that gospel may even surpass official tracking. Many artists prioritize ministry over commercial metrics.
Global trends support his view. Gospel consumption rises among Gen Z amid world instability. The UK recently launched a dedicated gospel chart.
Joab’s comments, shared widely on social media, sparked reactions. Users debated metrics like streams versus cultural impact.
His background spans Boomplay content acquisition to distribution and A&R roles. He brings over a decade of experience.
Through Energize Music, Joab aims to elevate African gospel globally. He builds on existing quality while developing new talents.
The remarks come as Nigeria’s music scene navigates post-Afrobeats growth. They highlight faith-driven content’s enduring role.
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