Harcher’s “Sepe Sepe” Video Premiere Sparks Buzz in Afrobeat Scene

It looks like Afrobeat just got a brand-new talking point, and his name is Harcher. The rising star under Bullion Records has officially premiered the music video for his track “Sepe Sepe,” and from all indications, it might just be the song that cements his place in Nigeria’s fast-growing music industry.

On Friday, September 5, 2025, Nigerian and international TV stations carried the simultaneous premiere of “Sepe Sepe.” That alone sent fans into a frenzy online, as many had been anticipating the visuals since Harcher dropped his EP The Great Arrival back in June. If you’ve been wondering why Afrobeat has been trending lately, you may want to add Harcher’s name to your search list.

The singer, whose real name is Abdul Rahman Yusuf Okanlawon, has been quietly building his reputation as one of the most promising voices of Afrobeat. With “Sepe Sepe,” he seems to be making a statement: Afrobeat is not just a sound, it’s a global movement. The production was handled by Yeba, while Aris mixed and mastered the track, giving it the kind of polish fans have come to expect from top-tier Nigerian hits.

But it’s the video itself that has people talking. Directed by Charles Films, the visuals capture a blend of cultural richness and modern Afrobeat aesthetics, with fans noting the stylish outfits, confident energy, and that unique Nigerian vibe that always gets people moving. Social media reactions have been pouring in since the premiere, with hashtags like #SepeSepe, #Harcher, and #Afrobeat2025 gaining traction on X (formerly Twitter) and Instagram.

Bullion Records’ top man, Ambassador Olufemi Ajadi Oguntoyinbo, couldn’t hide his excitement. He described the premiere as proof that Afrobeat now sits comfortably on the world stage. “This is not just a video; it is a statement of how African artistes can compete and shine globally,” he told press at the launch. A bold statement, but one that reflects the rising confidence of Nigerian music in global conversations.

Of course, fans weren’t left out of the chatter. On TikTok, short clips from the video are already being used for dance challenges, while YouTube streams are climbing steadily. If you search “Harcher Sepe Sepe video” right now, you’ll find reactions ranging from “This is a global hit waiting to happen” to “Finally, someone new shaking up Afrobeat.”

Harcher himself is clearly overwhelmed by the reception. He admitted the track is special to him because it mirrors his growth as an artist, and he dropped one more piece of gossip-worthy news: his debut full album will be released on November 1, 2025. Now that’s something for both fans and rivals to keep an eye on. After all, an album release right after a buzzworthy video? That’s how stars are made.

For an artist who only a year ago was barely known outside certain Lagos music circles, Harcher has managed to leap into the spotlight in a big way. The “Sepe Sepe” premiere is proof that the Afrobeat wave shows no sign of slowing down, and if anything, Nigeria’s entertainment industry has just found its next major export.

So don’t be surprised if “Sepe Sepe” becomes the soundtrack of parties, weddings, and social media challenges in the coming months. Harcher has thrown his hat into the ring, and by November, the world may just have to get used to saying his name a lot more.