Afrobeats superstar Davido is once again at the center of social media drama - this time for a post that many fans say was a thinly veiled jab at rising X influencer, Ruth. The singer took to his X account to post just two words: “Fufu ambassador.” At first glance, the statement seemed harmless, but within minutes, the internet erupted with speculation and heated reactions.
Fans quickly connected the dots, pointing toward Ruth, a well-known influencer whose online persona includes a strong presence in lifestyle commentary and cultural memes - often referencing fufu in humorous and relatable ways. She’s also been seen at high-profile events like Joeboy’s listening party and has a loyal following of her own. Given the timing and the online chatter, many saw Davido’s post as either playful shade or outright mockery, and the backlash wasn’t far behind.
While some loyal fans defended the singer, claiming the post was light-hearted and typical of his internet-savvy humor, others weren’t buying it. Critics accused Davido of using his massive platform to drag a young female influencer for cheap laughs and online engagement. “Why is Davido always picking on smaller personalities?” one user commented. Another wrote, “The same man who sat with politicians now wants to play internet comedian. Shame.”
This isn’t the first time Davido has faced scrutiny from fans over what many perceive as tone-deaf behavior. Just recently, he was criticized for his cozy relationship with Nigerian political elites while praising youth protests in Kenya. The contradiction didn’t go unnoticed, and some believe the “Fufu ambassador” tweet is just another smokescreen to shift attention away from more serious controversies.
Interestingly, Ruth has yet to directly respond, but her name has been trending since the post went live. Screenshots and reposts of her previous tweets that reference fufu are now being used to support claims that the jab was intentional. Some users even joked that she’s become the “unofficial face of fufu,” while others called for Davido to issue a public apology.
The incident also sparked a wider conversation about celebrity culture in Nigeria, especially how influencers and artists interact online. Many feel that the line between banter and bullying is being ignored under the guise of entertainment. “This isn’t just a meme; it’s a powerful man mocking a woman who built her brand from scratch,” one commenter posted on Facebook. “Let’s stop pretending it’s funny when it’s not.”
Whether or not Davido intended to insult Ruth, the public reaction suggests his tweet struck a nerve. Some see it as petty, others see it as calculated, but almost everyone agrees - it got people talking. The phrase “Fufu ambassador” has now taken on a life of its own, becoming a trending topic that mixes celebrity shade, internet culture, and fan-led accountability.
For now, Davido hasn’t made any follow-up comments, and Ruth is keeping quiet. But as fans continue to dissect every word and repost, it’s clear that in the age of digital celebrity, even two words can ignite a full-blown scandal.
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