Social media went wild earlier this week after claims surfaced that Tanzanian singer Juma Jux’s high-end boutique had been burnt down during recent protests. The rumor spread fast across blogs and gossip pages, with dramatic captions and blurry videos fueling speculation that the luxury store had gone up in flames.
But by October 31, 2025, Nigerian influencer and wife to Juma Jux, Priscilla Ojo, stepped forward to shut it all down. In a calm but firm post shared via her Snapchat and Instagram Stories, Priscilla addressed the viral claims head-on, confirming that the store was indeed affected during the unrest, but not in the way everyone imagined. “It was looted, not burnt,” she clarified, putting an end to the chaos of exaggerated headlines.
According to reports from multiple Nigerian entertainment outlets, the incident occurred amid unrest following a tense presidential election in Tanzania. Protesters reportedly stormed several commercial areas, and Juma Jux’s boutique was among the businesses targeted. However, contrary to the shocking videos circulating online, the structure of the store remains intact, though several valuable items were stolen.
The initial rumor claimed that the store valued at over ₦780 million had been completely destroyed. Some posts even suggested Jux had lost everything, prompting sympathy messages from fans across Nigeria and Tanzania. But as Priscilla’s clarification spread, it became clear that the situation, while unfortunate, wasn’t as disastrous as social media had painted it.
Neither Juma Jux nor his management has made an official statement so far, leaving Priscilla’s post as the only direct comment from the family. Her tone suggested frustration over how easily false stories can spiral online, especially when emotions and national tension are high.
For now, it seems calm has returned both to the Tanzanian capital and to Priscilla’s mentions. Yet, the episode highlights how quickly misinformation travels in the era of viral gossip one screenshot, one blog post, and suddenly a “burnt” store becomes international breaking news.
Fans of the couple have since flooded Priscilla’s page with messages of support, praising her for addressing the matter with grace and calm. Others couldn’t help but note that the story, while serious, still carried that irresistible mix of glamour and drama that makes celebrity life endlessly watchable.
At least one thing is now certain, Juma Jux’s store may have been looted, but it definitely didn’t burn. And as for Priscilla Ojo, she’s proved once again that sometimes, setting the record straight can be the most powerful headline of all
Comments
No comments yet. Be the first to comment!