Davido has once again proven that he is not just a local champion but a global icon as his chart-topping album Timeless secures a Silver certification in the United Kingdom. The news broke to the excitement of fans and music lovers across the world after the British Phonographic Industry (BPI) confirmed the album had crossed 100,000 unit sales, a remarkable achievement for any African artist, especially in one of the world’s most competitive music markets.
Since its release on March 31, 2023, Timeless has shattered records, trended in multiple countries, and spawned viral hits like “Unavailable” featuring Musa Keys. The album, a rich blend of Afrobeats, Amapiano, dancehall, and highlife, came after a long hiatus from the superstar following personal tragedy. But it wasn’t just the sound that captivated audiences, it was the story, the resilience, the emotional depth, and Davido’s triumphant return that truly made Timeless unforgettable.
In a world where African artists still struggle for proper representation and airplay on international platforms, Davido’s Silver plaque is more than a personal win, it’s a continental victory. Not only did Timeless become the most streamed album in a day on Spotify Nigeria upon release, it also broke Audiomack and Boomplay records, proving that the demand for African music is no longer regional, it’s global.
It’s worth noting that “Unavailable,” one of the album’s lead singles, also earned its own separate Silver certification in the UK. The infectious track became a social media anthem and a dance challenge favorite, with fans from Lagos to London uploading their own takes on the now-famous routine. Whether you like him or not, Davido knows how to create moments that resonate far beyond music.
While the artist has had his fair share of scandals from publicized relationship drama to online beefs, he continues to rise, evolve, and most importantly, deliver quality work. And maybe that’s what truly separates him from the pack. He knows how to move between controversy and craftsmanship, gossip and greatness, headlines and history.
The BPI certification is a significant nod from the global music industry, which doesn’t just hand out plaques based on hype. It’s based on real numbers, purchases, streams, and genuine support. For Davido, who already boasts a string of local and international awards, this adds another jewel to an already glittering crown.
Following the album’s success, Davido kicked off the Timeless Tour, making stops in major cities such as Washington D.C., New York, Toronto, and London. Each show was packed with fans singing along word for word, showing the world that the Afrobeats wave isn’t a passing trend but a full-blown global takeover and Davido is at the forefront of it.
The Timeless era has also given the artist his first-ever Grammy nominations. The album was nominated for Best Global Album, while two of its singles received nods in the Best African Music Performance and Best Global Song Performance categories. These milestones aren’t just feather in his cap, they’re a roadmap for the next generation of African artists dreaming of global acclaim.
In the middle of scandals, headlines, and industry drama, Davido has managed to do what only a few can, let the music speak louder. Timeless may have been born out of grief, but it has bloomed into legacy. And with this UK Silver certification, the OBO himself has just reminded the world that while others are chasing trends, he’s making history.
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