Fresh off her Big Brother Naija Season 10 victory on October 5, 2025, Imisi is not letting fame go to her head, she’s reminding everyone it was already there.
In a candid studio interview on BTS Reality Show, the 23-year-old fashion designer from Ibadan dropped a quiet bombshell.
“Ask five people in Ebute Metta or Yaba Market about me before the house,” she said, eyes steady. “At least two already knew my name.”
She didn’t stop there.
“I’m very, very popular there,” Imisi declared. “Not social media popular, street popular.”
The clip, now viral, shows her in a sleek black outfit, pearl necklace gleaming under studio lights. Her tone? Calm. Confident. Unapologetic.
For context, Ebute Metta and Yaba are Lagos’ beating hearts of hustle, fabric stalls, tailors, and sharp-eyed traders who know every face that matters.
But not everyone is buying the humble brag.
Online, fans are split. Some hail her as proof that real talent rises from the streets. Others call it a slick flex from a newly minted millionaire.
One X user wrote: “She won N80m and still wants market credit? Let the girl breathe!”
Another fired back: “That’s not bragging, that’s owning your roots. Respect.”
Imisi’s journey adds weight to her words. She entered the house as an underdog, sharing stories of loss and grit.
Now, with global eyes on her, she’s drawing a line: worldwide fame is new, but local love? That’s old money.
In the same interview, she hinted at a private romance and plans to launch her fashion line.
One thing’s clea, Imisi isn’t here to play small, on TV or in the market.
One question lingers: was she really that known?
Only Ebute Metta and Yaba can truly confirm.
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